JAZZ GENERATIONS INITIATIVE
Category: Brand Identity
Logo design and identity for Jazz Generations Initiative.
The Jazz Generations Initiative unites artists and listeners with intergenerational performance opportunities and interdisciplinary jazz studies scholarship. The JGI will grow diverse audiences in New York and New Orleans, expand archival preservation of jazz legacies and spark new possibilities in improvised music and beyond.
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TROY
Category: Brand Identity
TROY is a creative consultancy specializing in the luxury space. With deep cultural fluency and a global network. They offer integrated services in marketing, branding, social media, events, creative and brand strategy, and talent partnerships.
Their work spans a range of industries—including fashion, beauty, culture, hospitality, interiors, and digital experiences. At their core, they’re dedicated to creating meaningful, memorable moments that connect people and turn everyday interactions into exceptional outcomes.
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SSENSE
Category: Social, Editorial
A collection of social posts and editorial pieces I had the pleasure of designing and collaborating on. These projects ranged from meme-style posts to in-depth historical breakdowns of legacy brands, as well as interviews with artists from various creative fields.
TELOS
Category: Brand Identity, Social
Telos is a one-act play that examines why we do what we do; exploring a sense, or rather lack, of purpose amongst the vast majority of humanity. When the man-made concept of purpose is abandoned, what are we left with? Nothing: merely ourselves and our desire to do as we please, often leading to devastating consequences.
This work began with looking at the darkness and subject matter of the play itself. With the play touching on some serious and violent topics. We wanted the visual look to mirror that in its grungy and dark presence, as if it was a character itself.
The ‘Telos’ lockup was created to reflect the ”In your face” nature of the play and it’s cold presence. The overall design system used through the case study was a reflection of the brutal nature of the play and inspired by the brutalist atmosphere found in a dark and lonely feeling city, just as the characters experienced.
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TELOS: SECOND RUN
Category: Brand Identity, Social
The approach towards round 2 designs was to have an inverted look and feel of round 1 of social designs.
