EYE to EYE
EYE to EYE was started to create an experience that brings different people together and away from their phones for a few hours. The mission is to help people live in the moment and be present in what’s happening around them and not through someones social media post thats been curated.
Category:
Identity
Art Direction
Identity
Art Direction
Logomark
In creating the EYE to EYE logo. I wanted to create something that would symbolize one form, but mirroring eye other in a way. Seeing eye to eye, means to be connecting in a physical manner, rather then screen to screen.
The decision behind the logotype being flipped was a play on how the logo mark is a reflection of an eye. With the eye being used twice, I wanted to create a separation between the two, but also keep them in line with one another. With the logo mark and logotype, I wanted each one to have the ability to carry itself on its own.
In creating the EYE to EYE logo. I wanted to create something that would symbolize one form, but mirroring eye other in a way. Seeing eye to eye, means to be connecting in a physical manner, rather then screen to screen.
The decision behind the logotype being flipped was a play on how the logo mark is a reflection of an eye. With the eye being used twice, I wanted to create a separation between the two, but also keep them in line with one another. With the logo mark and logotype, I wanted each one to have the ability to carry itself on its own.
Merchandise
What better way to attend a park event than with a stylish bag full of park day goodies for activities.
What better way to attend a park event than with a stylish bag full of park day goodies for activities.
