HINCAPIE CYCLING

Category: Apparel Design, Brand Design

The following two kits were designed for Hincapie, a High-end sportswear brand based out of Greenville South Carolina.

Hincapie Colombia Kit

This Colombia inspired kit was designed for Hincapie and pays tribute to the heritage of Hincapie. 15% of all jersey sales will be donated back to world Bicycle Relief to support their mission of mobilizing people through the Power of Bicycles in Colombia.

Color Theory: The design of the kit draws inspiration from the Colombian national flag.

Ambassador Program

Kit design and lockup design for Hincapie’s Ambassador program.

The three ambassador tiers are based off how many social media followers or how many cycling ride miles the member rides per week.

The Hincapie ambassador program is made up of Hincapie fans that eat, sleep and breathe cycling. As active members of their local cycling communities, they help champion the Hincapie brand within their circles, connect local teams and clubs to Hincapie custom apparel reps, post original social media images and videos, assist with product testing and feedback, and lead rides either locally or as a part of our weekly Hincapie Power Hour on Zwift. Applications open in October each year.