Happiness Takeout

Category: Brand Identity

Happiness Takeout is a chinese takeout service located in San Pedro Garza García, a city-municipality in Monterrey Mexico.

We began by asking what it means to bring Happiness to takeout and what is the best way to bring that to life visually. We then developed a visual approach that makes use of bright colors, a typeface that reflects classic pixel art. Wanting to reflect the fun nature of cooking food and the recipes created for the dishes made by Happiness Takeout.

In creating this visual look, we wanted to have a fun nature to takeout and created a series of stickers that can be attached to the classic takeout containers themselves as they’re being dropped off to customers.

© 2024 Brian Rodriguez